We talk a lot about wedding photography on this blog, and for good reason. Sterling Photography International is an award-winning wedding photography business. While weddings are our main focus, we are quite diverse and can do just about anything you’d wish that involves a camera. Let’s turn our focus today away from wedded bliss and instead discuss how a professional portrait can give your professional life a boost.
What exactly is a portrait?
The term ‘portrait’ may feel antiquated or overly artistic, but a great portrait is powerful and relevant, especially in this digital age. The term is simply defined as “a photograph of a person that usually only includes the person’s head and shoulders,” according to Merriam-Webster. So, essentially, it’s a headshot.
Headshots aren’t just for models anymore
We all know that headshots are important if you want to pursue a career in show business or modeling. However, most of us work in fields that do not require headshots, because no one hires us based on our physical appearance. Even so, to keep up professionally, it’s often necessary to have a strong social media presence. If you are looking to do any serious professional networking, it is imperative that you have a dynamic headshot. It’s time to move beyond haphazardly cropping your kids and spouse out of the latest family vacation photo.
Let your customers get to know you
When a potential customer discovers your company online, the customer is often looking for information on the face behind the company. They want to know who they will be dealing with and they want to feel that you are competent, honest, and effective, no matter what field you’re in. A professional photographer can use his artistic eye to set up a portrait that will show off your best features. Depending on your field, and your personality, your photographer will choose certain lighting, backdrops and poses to best portray the essence of who you are. Customers will notice your professional photo, and will make a stronger connection with you if they have an opportunity to see your personality on display through a striking visual image.
Are you ready to boost your business?
If you’re ready to set up a portrait session and give your professional online presence a makeover, get in touch with Sterling Photography International today.
